Aussie game developer Halfbrick celebrated 2 years of Fruit Ninja being released on the iPhone app store.
So far, the simple game of, well, slicing fruit as achieved some impressive results:
- 300 million downloads
- 1.5 trillion pieces of fruit sliced
- 100 years of Fruit Ninja is played every day around the world
- More players than the combined populations of New York, London, Beijing, Paris and Tokyo!
These are impressive stats, especially when companies like Zinga find that mobile games players can be finicky after it spent $US200 Million for OMGPOP only to find usage of their “Draw Something” game plummet.
Te celebrate, Halfbrick had a contest for Australia’s Fruit Ninja Master. Melbourne’s Jess Nunn took out the prize (and a very large trophy!)
I spoke with one of the developers from Halfbrick at the Google Sandbox event earlier this year. Seeing a fully functioning game rendered in HTML5 was a surprise and shows that Halfbrick is innovating in the noble game space, as HTML5 will make it easier to port games to any mobile device that supports HTML5, as well as browser platforms like Google Chrome. As we can see from below, the game is available on all current smart phone platforms, (I bought it for my Xoom Android tablet).
I also noticed there was a Puss in Boots tie-in with the Dreamworks movie, so it is clear that the game has caught public attention. It is great to see Aussies able to compete with the big guns like Zinga, and EA, and it shows that Aussie game design is still world class.