I was at the AIMIA Mobile Experience in Darling Harbour (disclaimer #1, the fees and the lunch afterwards was provided by Alcatel Lucent ) and lets say, the sessions I saw got me thinking.
Thought #1 Advertising has issues.
I heard advertisers promote different app or interfaces that was either pure poison (but the users like it) or are god’s gifts to advertisers. Included in the mix are QR codes, and Apps like Shazam and Chirp (disclaimer #2, both have Android versions and may have Windows Metro and Blackberry versions. I checked the Android side of things).
QR Codes, Near Field Communications and SMS. They call it value add, I call it a layer
However, being the fanbooy of @jeffjarvis who is an author of books like “What would Google Do” and is both a university professor at The City University of New York and host of This Week In Google, I was left scratching my head and thinking “They are leaving half the value of the advertising to Facebook”.
I will go into this deeper in other articles (I have a lot to say, and finally I can use my IT, Economics and general bastardry for good and not for evil.)
Part one of the future articles is that the advertisers are so locked into old business models is that they can not see that value of the data they are giving away.
Part two will be that consumers today are the most informed in history and carry in their pockets more computing power than both Alan Turing and the Signals Intellegence Service even dreamed of. However, the data collected can still allow major errors (Like Pearl Harbour) if you do not use the data correctly.
Part three is that most business models are deader than disco dancers riding a dodo in a fight with Jesus on a velocirapptors, except for the mathematician with a very powerful calculator. And those calculators whill carry brand names of Amazon, Google and maybe Apple.
I hate to say this, lock me in a nice restaurant with tech bloggers, startup entrepreneur and technology companies who GET IT ™ will get my creative juices flowing.
Recent Comments