Hoyts, one of Australia’s leading cinema chains, has today revealed it will launch its own pay-per-view movie streaming platform in the first quarter of 2013.
To be dubbed ‘Hoyts Stream’, the movie streaming platform that will allow users to instantly watch movies over the Internet will adopt a pay per view model that doesn’t require a monthly subscription (in direct contrast to rival Quickflix, which charges a minimum of $14.99 per month for its streaming platform).
Initially, content available on the platform will include new releases, classic movies and television content.
“Australians are growing more and more demanding in how they want their movie experience delivered,” David Kirk, Hoyts Corporation Chairman, said in a statement today.
“The convergence of entertainment and technology is exciting & has inspired us to harness digital platforms so as to provide our customers choice for how they consume filmed entertainment from Hoyts, be it on the big screen, small screen or now any screen.”
Aside from Quickflix – which last year invested heavily in building out its service – the new streaming platform will pit Hoyts against other established rivals including Telstra’s Bigpond Movies which now only offers movies over the Internet, FetchTV and Apple’s iTunes Store to name a few.
Meanwhile, Hoyts has also revealed its DVD rental subsidiary Oovie will be renamed Hoyts Kiosk beginning October in a bid to align the company’s name with Hoyts Cinema and now Hoyts Stream.
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