According to research conducted by up-and-coming technology analyst firm, Telsyte, the Australian media tablet market has grown considerably, reaching 188 per cent year-on-year within the first half of 2012. Telsyte’s research indicates that this figure is set to reach a staggering 2.37 million units sold by the end of the calendar year.
Further estimation shows that the media tablet trend currently sits at 15 per cent and is set to double that figure to 30 per cent in the year 2013. More than half the population will be set to use a media table by 2016 which is comparable to the smartphone penetration today.
Telsyte Research Director, Foad Fadaghi has commented on the growing trend saying, “Media tablets are a rapidly growing opportunity for vendors and media organisations. Within four years half the population will be relying on such a device for a lot of their computing needs, covering education, entertainment, productivity and other applications,”.
The market is being motivated by three major trends of price competition, global litigation and growing mainstream user adoption. Price competition is being boosted by a range of affordable models such as the newly released Google Nexus 7 (produced by Asus). Typically these devices do not provide consumers with 3G or 4G radios making them less expensive to produce.
Telsyte anticipates that Apple will release a smaller version of the ipad within the second half of 2012 to cater to the changing trends in the market. While Microsoft’s Windows 8 Surface RT tablets are also expected to be priced competitively when it is released later in the year.
The Telsyte Australian Media Tablet Study 2012 Half Year Update is an extensive 90 page report that allows subscribers to be aware of key market estimates, forecasts and vendor and platform shares across devices sold, installed based and tablet audience estimates.
Telsyte’s media tablet research covers Acer, Apple, Asus, Dell, Google, HP, HTC, Huawei, Lenovo, LG, Microsoft, Motorola Mobility, Motorola Solutions, NEC, Nokia, Optus, RIM, Samsung, Sony, Telstra, Toshiba, VHA, Viewsonic and ZTE.
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