Apple makes bulk app purchase program available in Australia

By Brenton Currie on September 5, 2012
Apple's new iPad (Credit: Apple Inc.)
Apple's new iPad (Credit: Apple Inc.)

Apple has at last made its Volume Purchase Program available for Australian businesses and educational institutes, nearly a year after launching the program in the United States.

At long last, the company today confirmed it has made its Volume Purchase Program that allows businesses and education institutes to purchase multiple copies of applications from Apple’s App Store for use on the organisation’s iOS devices.

It confirmed the program is now available not only in Australia and the United States, but also Canada, France, Germany, Italy, Japan, New Zealand, Spain and the United Kingdom.

For businesses, apps can be distributed using redemption coupons, managed by third-party Mobile Device Management (MDM) solutions or Apple Configurator for OS X. Special custom B2B apps can also be purchased via the program.

Educational institutes are structured a little differently in Apple’s program, with a Program Manager appointed as the head of each organisation’s account. Program Facilitators – or people that are able to purchase apps and then share them – are then appointed.

Australian organisations have long been crying out for access to the program – this thread on Apple’s support forums in particular evidence of the need for it locally as more and more organisations roll out iOS devices.

“I have rung Apple several times about this issue and they know that it is necessary and will come this year (probably),” one poster going by the username Odanster wrote. ”I have charged of quite a number of schools using iPads and the licencing issue is of great concern.”

Apple also today confirmed it’ll hold an event on September 12, where the new iPhone is likely to be unveiled.

About

Based out of Melbourne, Australia Brenton covers Australian technology news on iTech Report and reviews on iTech Reviews. He's written for sites including Neowin.net, Digital Journal and Streem and has been covering the IT-sphere for more than 3 years. You can contact him at brenton.currie@itechreport.com.au

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