Kogan and Collingwood AFL team introduces a new TV set

For us in NSW, this is just a oh hum story. However may also be a harbringer of more tie-ins between sporting teams and home appliances.

Melbourne based Kogan and the Collingwood AFL team announced a special edition 42inch LED TV.

I believe this is a smart move, as it opens up the traditional tribal loyalty of AFL to device makers like Kogan. This could work well with other codes like the Rugby League, Rugby Union, Cricket and even the smaller codes like the A League football and the NBL Basketball.

Eddie McGuire, President of Collingwood Football Club, was very excited about the club’s involvement in a “world first” announcement and said he was particularly thrilled to be forging a partnership with another great Australian company.

“Kogan is an Aussie home grown success story which is why they’re the perfect partner for Collingwood, an Australian sporting icon.

“Kogan is renowned for making quality TVs at unbeatable prices, and we are always looking for more and better ways to reward Magpie fans and supporters. Watching Collingwood win another premiership on a Collingwood TV is the next best thing to being there at a packed MCG.

“The moment Ruslan Kogan shared this idea with me, I knew we were onto a winner,” McGuire said.

For the $449 price point, it comes with a PVR (bring your own USB Storage) and even comes with a supporters kit.  It is also 1080p, so supports HDTV standard. Given that Foxtel and Freeview both have the AFL in High Definition, this again brings this TV front and centre to the sports fan.

Ruslan Kogan, Founder and CEO of Kogan.com, said Collingwood Football Club was the most innovative sporting club he had dealt with.