Normally I shy away from news like this. However, we have covered BIG Commerce in the past, and it allows iTechReport to review the growth of this Aussie company.
From the PR release:
BigCommerce, the world’s fastest growing ecommerce platform has named Steven Power as the new Chief Revenue Officer of its global operations.
Formally from ReachLocal, Powers will be based in Austin, Texas.
Again from the PR release:
“BigCommerce is transforming the way that businesses conduct e-commerce and I’m genuinely excited to be part of it. It’s not only brimming with exceptional talent, but it is one of those amazing companies in which everyone is excited to be on board.”
Big Commerce has been advertising, and I personally heard a BigCommerce ad on the TWIT network.
Given that the VC funding of $15m allowed two offices to be created, one in Australia and one in the US, it makes sense to focus on the US market, if only because of the population size and the better acceptance of catalogue/internet shopping. It also shows that there is still a large untapped market for the BC e-commerce platform globally.
And people are noticing too, with an intriguing write up in the New York Times, showing that there is an upside to using the BC platform for retail. And as Aussie retailers struggle(like Video Game retailer GAME) companies that retail on-line with tools like Big Commerce will be able to compete on an equal basis to large retail. And given that the base price of $25 that includes Credit Card processing and SSL security, it makes financial sense too.
The issue will be if the financial slowdown post Global Financial Crisis will hinder expansion for services like Big Commerce. I do not think so, short term, as in the US the tech sector has been running stronger than the average US economy. And given both the traditional entrepreneurial spirit in the US and the cost saving using BC’s platform for traditional retailers will allow BC to expand further.
The blog has some examples on how people use BC for their retail site, and there are some impressive sites on display.