Apple has recently unveiled a more social approach to presenting information to users and fans of its products – a blog.
Though at this stage the only “blog” they are promoting is for iTunes, it’s a far cry from last year when the Cupertino-based giant refused to use social networking tools. Since then, Apple has finally begun to show a presence on Twitter, has continuously updated its Facebook profile with offers and information, and now has launched its first so-called blog.
I call it a blog because that’s what Apple are portraying it as. But really, its just a page listing updates from the iTunes team, and it’s lacking many of the normal features you’d see on a blog allowing the post to turn into a discussion. In typical Apple style, everything has been carefully thought over and anything that could possibly damage their image has been stripped out. It’s neat – it matches the rest of the Apple site design but has no commenting abilities (sorry spammers or people who don’t like Apple) and no sharing capabilities. In fact, the only blog features it does have are “recent posts”,”links” and an archives section.
It’s unclear what exactly has prompted this gradual turn to social networking by Apple, who has scoffed previously at using the tools that other organisations such as Google have been using for months (Google now has a blogging empire for its products). But it’s good to see they are beginning to realise the power social networking can bring to the company, and expand beyond its forums and official press conferences to convey messages and updates.